Last night marked an unforgettable celebration as Iyata’s Organics proudly unveiled its highly anticipated skincare line at Bridget Sandals. The event, brimming with the essence of the brand, offered an immersive experience for all attendees.
Guests were greeted with branded Iyata’s Organics coconuts, complemented by mini bottles of Worthy Park Select rum, allowing them to create their own signature cocktails. Additionally, patrons received exclusive care packages featuring samples of the exquisite soaps, benefit cards, and mini rum cream courtesy of Worthy Park Estate.
One of the highlights of the evening was the sensory journey curated specifically for our esteemed patrons. Each soap from the Iyata’s Organics skincare line was presented in a beautifully tailored box, adorned with a description of its unique benefits. As guests approached their individual setups, they were greeted by the captivating aromas of the soaps, thanks to accompanying humidifiers strategically placed to infuse the air with the fragrances of each bar. This immersive experience allowed attendees to not only see and touch the products but also to truly connect with them on a sensory level, enhancing their appreciation for the craftsmanship and thoughtfulness behind each creation.
The evening was set to the backdrop of sweet Jamaican music played by DJ Narity, with Natural Empress serving as the charismatic host for the event. Distinguished speakers graced the stage, including Jonathan Buchanan, Managing Director of Bridget Sandals, highlighting their role as the leading retail outlet for Iyata’s Organics. Shadow Minister for the Ministry of Culture and Creative Industries, Dr. Deborah Hickling, praised the brand’s Jamaican roots and commitment to excellence. Tamika West, Marketing Manager of Worthy Park Estate, shared her excitement about collaborating with the Iyata’s Organics team to develop the specialty rum cream soap for a customer appreciation initiative. Andrea Davis, a director of Iyata’s Organics, spoke passionately about the brand’s inspiration drawn from Mama Iyata. Lastly, Angiel Myers, the CEO of Iyata’s Organics, reflected on the journey to the skincare line’s inception and its promising future.
The product lineup features four distinctive soaps: Verdure, Shine Your Light, Eternal Flame, and Rum Cream. These offerings will be available for purchase at select locations including Bridget Sandals, Usain Bolt’s Tracks and Records, Kamila’s Kitchen, and Itopia. Additionally, the products will be accessible through the brand’s Instagram store and Amazon by the end of April. The official Iyata’s Organics website is set to launch this Friday, providing customers with seamless purchasing options.
Looking ahead, Iyata’s Organics will expand its product range to include Clay Face Masks, Exfoliating Scrubs, CBD-infused Pain Balms, and more. Committed to sustainability, the brand utilizes biodegradable materials for packaging and incorporates organic, natural ingredients into its products.
For more information and updates, visit www.iyatasorganics.com .